Why You Need a Pinterest Manager
Wondering why you need a Pinterest Manager? Read on to find out!
Pinterest is just for people planning weddings and looking up recipes, right? Actually, no. It’s a super powerful search engine full of inspiration. 442 million people use Pinterest each month, 60% of these being women – women who make the purchasing decisions in the household. The number of Pinterest users is increasing year on year. Pinners come to Pinterest to find inspiration for an event or to start a new project.
If you write a blog, you can use these pinners to increase your blog traffic and revenue. You can make sure that YOUR content is their inspiration, by showing up consistently on Pinterest.
Pinterest is one of the biggest social media platforms in the world, but differs from the likes of Facebook or Instagram. Pinterest is an excellent tool for creating links back to your website or blog, and is a great driver of traffic. Start using Pinterest in a strategic manner and your web traffic will increase.
You can also find out what your target audience is into! When someone follows you, you can follow them back and see what kind of things they pin. You can use this information to streamline your content and shape it into something your target audience wants to see.
Pinterest can however seem a little daunting. Knowing which boards to have, what to pin and when can be confusing. There’s also the matter of pin creation – pins are the images that you save to boards on Pinterest. Your pins need to stand out and attract your ideal client. This is where the skills of a Pinterest Manager can save you time, effort and money. Imagine an increase in traffic to your website without even having to lift a finger!
A Pinterest Manager (like me!) usually offers a range of services. Pinterest account optimisation usually involves looking over your Pinterest account and then adding in appropriate keywords, which will help your account be seen by more people. I can create new boards which are relevant to your niche and help Pinterest to see you as an expert in your field. I can schedule pins to be pinned onto your boards, creating the consistency that Pinterest loves. I can design eye catching pins that will encourage clients to click through to your website.
A Pinterest Manager can save you time in set up, showing up on Pinterest and consistently pinning your content. A Pinterest Manager can also save you money in social media advertising (why advertise on Facebook when traffic can be increased using Pinterest?!) and increase your revenue from ads or affiliate marketing on your website.
If you know you need to use Pinterest for your business or blog, but lack the time or knowledge to make it work for you, please see my Pinterest Management page or get in touch. I’ll be happy to help!