Everyone loves to see those green numbers on Pinterest but they only tell part of the story behind each account. Here are just some of our happy clients!
Pinterest Case Study: Art Mentor/Coach
Art and Pinterest go together like absolute besties. It’s an obvious match made in heaven! With the wealth of art tutorials on Pinterest it’s clearly the place for artists to be. My client has a blog with art tips, a course and a free masterclass which she wanted to promote, so Pinterest was the natural place for her to showcase her course and get more sign ups to her free masterclass.
When I started working with her account in January 2022, we had these stats:
- Impressions: 18,000
- Saves: 5
- Monthly outbound clicks: 22
Eighteen months down the line, we’re working with:
- Impressions: 564,000
- Saves: 5,524
- Monthly outbound clicks: 7,515
The outbound clicks have increased every month. Early on in the account my client experimented with some paid ads, which grew the account temporarily and then stopped it growing for a month or two when the ads finished. We’re now getting more outbound clicks and saves than with the ads, all through a purely organic Pinterest strategy.
After an account Spring Clean, I started by pinning quality content, using a targeted keyword research strategy and clear pin design. Pinterest is a slow burn but who wouldn’t want 7,500 extra website clicks EVERY MONTH?
Pinterest Case Study: Podcaster and Blogger
My client has a viral mental health podcast and blog but didn’t really have a presence on Pinterest. She is super active on social media, however, and produces a lot of great content, which is really valuable and helpful and I knew it would perform well on Pinterest too.
When I started working with her in September 2022 we had these stats:
- Impressions: 2,300
- Saves: 1
- Monthly outbound clicks: 10
By pinning her great content as standard pins and repurposing her TikTok videos into video pins, her account has grown substantially and in August 2023 now has:
- Impressions: 608,000
- Saves: 2,602
- Monthly outbound clicks: 7,716
Again, this is down to a combination of useful, helpful content that Pinners are really resonating with and a consistent pinning strategy with targeted keyword research.
Pinterest Case Study: New Product Seller
I started working with Bundant in January 2023 to promote their brand new product launching soon, an innovative kitchen device that snaps on to your pantry containers, keeping a track of your home essentials and reordering when you run out. Pinners love home organisation and home hacks, so Bundant is perfect for the platform! With a blog and social media videos to repurpose I was able to grow the account and get more eyes on their amazing product.
The account stats started as:
- Impressions: 1,222
- Saves: 7
- Monthly outbound clicks: 7
The account was pretty dormant to begin with, having only a couple of boards. I started by creating more relevant boards, using targeted keyword research, and after five months of a consistent pinning strategy, using both videos and standard pins, the account stats were:
- Impressions: 275,820
- Saves: 1,795
- Monthly outbound clicks: 344
Pinterest Case Study: Established Decluttering Blogger
My client was an established blogger in the home organisation, cleaning and decluttering niche with an established Pinterest account that needed some attention. She had dabbled with the DIY approach to Pinterest for a while and the account was stagnant. The stats at the start of our contract were:
- Impressions: 401,080
- Saves: 2,282
- Monthly outbound clicks: 8,170
I started with targeted keyword research and gave the account an overhaul. I then designed pins to tie in with my client’s colour scheme and used a custom pinning strategy to grow the account. I didn’t use Tailwind. After six months of working on the account the stats were:
- Impressions: 665,384
- Saves: 3,370
- Monthly outbound clicks: 18,151
Through targeting seasonal trends and a consistent, strategic pinning strategy I was able to bag an extra 10,000 monthly views to my client’s site where she had lots of freebies and email opt ins ready. This client also had lots of really useful content on her blog, and regularly published new content (at least a post a week).
If you’re ready to invest in your blog, get in touch today and let’s see how we can take you blog to the next level with more web traffic from Pinterest!