What to Pin on Pinterest
We all know we should be pinning to Pinterest regularly (or having our Pinterest VAs do that for us) but do you know what you should be pinning to keep your account growing? Have you wondered what to pin on Pinterest each month?
People who use Pinterest are planners. They’re looking for ideas and inspiration in advance of a project or event, which is where you come in! It takes a while for a pin to gain traction on Pinterest, so it’s generally advised to be pinning your content weeks or even a month before the event. Pinning for Christmas in October isn’t so crazy after all!
Content on Pinterest is seasonal, and tends to follow trends. Take recipes for instance. In January (when everyone has overindulged at Christmas) healthy eating, weight loss and new habit trackers tend to be popular on Pinterest. In summer, everyone wants to eat “al fresco” so summer dining and barbecue recipes become popular. In winter comfort food recipes trend well. To ensure your content has the best possible chance of appearing in the searches, you should have pinned your healthy eating content the month before, so it has time to be working its way through the Pinterest algorithm.
Holidays like Halloween and Christmas are also topics that have a lot of searches on Pinterest. These are events that people plan in advance, whether it’s their Halloween decor, Christmas recipes or how to decorate their tree.
It’s a similar story for weddings. Although brides are looking for inspiration all year (and for a year or two before their wedding) there are still seasonal trends and differences that you can capitalise on, if this is your niche. Create seasonal boards, e.g. Winter Wedding Inspiration, Spring Wedding Ideas and pin to these ahead of the season.
Pinning in advance may seem a bit odd, but it’s a really good way to allow more people to see your pins, resulting in greater engagement and ultimately more website traffic.