Ideas for Instagram Guides

November 25, 2020 Social Media

Instagram Guides. What on earth are they?!

Just when we have got our heads around Reels (which I refuse to do, by the way. No one needs to see me dancing about pointing at things!) Instagram have gone and released a new feature! Instagram Guides though is actually really useful if you are a small business. You can create Guides for almost anything. Here’s a few ideas for Instagram Guides that you can create.

Places:

Your favourite places in a specific city, e.g. great bookshops in London, favourite restaurants in Holmfirth
Dream travel destinations
Bucket list destinations
Best beaches to visit
Travel destinations with kids
Best UK beaches

Can you tell I really want a holiday?!

Products:

Gift guides
Christmas shopping guide
Favourite small businesses
Local businesses you love
Your products (if you’re a maker or shop owner)

Posts:

Create tutorials for home décor
Create step-by-step guides to crafts
Create recipes
Create before and afters of your home

If you can blog about it, you can make a Guide about it!

How to Make an Instagram Guide

It’s really simple to create a Guide. Just click on the + icon (on my app it’s next to my user name in the top left).

Select Guide. Choose the type of guide you want to create!

If you choose a Places Guide you’ll be able to choose your location and all the images tagged with that location will come up. Choose which you’d like to use, add your text and your Guide is ready.

If you choose a Products Guide you’ll be asked to choose which shops you love, and then to choose their products. This is great for helping small businesses or for putting together sets of your own products. If you sell homeware for example, you could group together your candles. If you sell baby clothes, you could group together sleepsuits, or hats. It’s also a great way for influencers to partner with heir favourite brands.

If you choose a Posts Guide, you’ll be prompted to select which posts from either your own feed or those that you have saved. You can easily create tutorials and how to guides with this one, perfect if you are a craft or home/lifestyle blogger.