Why Food Bloggers Should Still Be Using Pinterest in 2025
Let’s be honest – Pinterest has had a bit of a wobbly spell lately. There’ve been glitches, disappearing ‘Visit Site’ buttons, flagged pins, spam filters, the AI-influx and the algorithm’s been acting a bit like it’s had one too many cups of coffee. But even with all that, Pinterest is still one of the best platforms out there for driving traffic to your blog. Especially if you’re a food blogger.
Here’s why it’s absolutely still worth your time in 2025 – and how to make it work for you.
Pinterest is not social media – and that’s a good thing
While everyone else is chasing likes on Instagram or trying to go viral on TikTok, Pinterest is quietly doing its own thing. It’s not about followers, trends or engagement – it’s a visual search engine. That means your content can work hard for you for months (sometimes years) after you hit publish. One great recipe pin could keep bringing new readers to your blog week after week, long after it’s fallen off your Instagram grid. There’s none of the ‘spending hours creating a reel just for it to get a single like’ – Pinterest is different.
Pinterest currently has 570 million monthly active users, with 40-60% of them being women aged 18-34 i.e. a prime audience for recipes, meal planning and kitchen inspiration. That’s a lot of eyes for your recipes.
People go to Pinterest to find recipes
Unlike social platforms where people are mainly scrolling to be entertained, Pinterest users are planners. They’re actively searching for dinner ideas, cake recipes, packed lunch inspo – and they’re ready to click through to blogs like yours. In fact, food and drink is one of the top categories on Pinterest. If you’re not sharing your recipes there, you’re missing out on an audience that’s already looking for exactly what you create.
Glitches come and go – but SEO lasts
Yes, Pinterest in 2025 has had a lot some bugs. There’ve been times when the Visit Site button disappeared or analytics felt a bit… unreliable. But Pinterest is still indexing content, and the SEO behind your pins is still working. If you keyword your pins properly (think: ‘easy no-bake cheesecake’ or ‘healthy weeknight dinners’ i.e. the terms your readers will search for) they can still show up in searches for months. And that means consistent blog traffic – the kind you can’t always count on from social media.
Pinterest is also cracking down on the fake recipe spammers by labelling AI images as AI-Gen so users know these are AI images. Pins which Pinterest deems to be a bit spammy have also had the ‘Visit Site’ button moved, so it’s harder for them to get traffic. They’re also talking about introducing the option for users to see fewer AI pins on the platform, which is good news for genuine recipe bloggers.
Pins can work smarter, not harder
One of the best things about Pinterest is that you don’t have to post daily. You can schedule pins in advance, repurpose your blog content into fresh graphics, and get your posts seen without constantly showing up. A good strategy isn’t about pinning 100 times a day – it’s about being consistent and intentional. And if you’re a busy food blogger juggling recipe testing, photography and content creation, that’s a huge win.
It’s still the best place to show off your recipes visually
Let’s not forget – food is visual. Pinterest is built for stunning photos, step-by-step tutorials, and drool-worthy desserts. It’s where people go when they want to be inspired, and it’s still a brilliant space to showcase your brand, your style, and your recipes. Whether you’re all about comforting family meals or elegant dinner party dishes, there’s a space for you – and a whole lot of hungry pinners ready to find you.
Don’t give up on Pinterest.
It might not be perfect right now, but no platform ever is. And when it comes to long-term growth, steady traffic and getting your recipes in front of people actually searching for them – Pinterest in 2025 still delivers. So tweak your strategy, keep your pins fresh and don’t be put off by a few glitches. 2025 could still be your biggest year yet on Pinterest.
Too many recipes, not enough time to pin?
If you’d rather be baking brownies than battling the Pinterest algorithm, I’ve got you. I help food bloggers get their recipes seen without spending hours creating pin graphics or second-guessing strategy. Ready for Pinterest traffic that actually shows up for dinner? Let’s work together!
Leave a Reply