Archives for February 2021

There have been a lot of changes over at Pinterest in the last six months. An overly aggressive spam filter resulted in many accounts being incorrectly flagged as spam, there was a massive algorithm shift and in January 2021 Pinterest changed their metric reporting. We’ve had Idea Pins come and go. Pinterest has been saying for years that it wants to focus more on “fresh” content as opposed to pinning other user’s content, and finally it has happened! If you want to grow your Pinterest account in 2024, you’ll need to take these changes into account within your Pinterest marketing strategy. So, what does this mean for content creators now?

This post was updated on 1 February 2024. 

Wondering how to grow your Pinterest account in 2024?

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Pinterest is an amazing resource for businesses but a lot of small business owners are missing out because they don’t have an account! With 440+ million annual users, Pinterest drives 3.8 times more sales than other social media platforms (despite not strictly being a social media platform – it’s more a visual search engine). 93% of pinners use Pinterest to plan a future purchase and 87% of users have made a purchase because of Pinterest. 40% of users have a household annual income of $100k+. Can your business afford not to be on Pinterest? If you want to get your business seen on Pinterest, you’ll need a Pinterest business account. A business account will give you access to the analytics, allowing you to see what’s working and what’s not. Here’s how to set up a business account in Pinterest.

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Did you know there are different types of pin available on Pinterest? There are five different types. There’s the static pin, the one we all know and love, and the video pin (which is exactly as the name suggests). You can have a carousel pin, useful for showing up to five images in one pin. There are story pins (not available in every country though, unfortunately!) and shoppable pins (again, not available in every country). In this blog post, I’ll go through how to create a carousel pin on Pinterest.

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Following on from my post on How to Use Pinterest to Find Keywords, I thought I should probably write about 5 places to use keywords on Pinterest!

Let me start out by saying that, as Pinterest is a search engine, like a more visual Google, it’s really important to do your keyword research. Pinterest wants to show your content to people, but it can only do that if you tell it what your content is and what your account is about. This is where your keywords come in. Think of them as the words your ideal client would use to search for you or your content. Pinterest users can search for things and will be shown results by pins, boards or accounts, so you need to cover all these bases.

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