Why Every Business Should Use Pinterest

November 9, 2020 Pinterest Tips

Everyone loves Pinterest, right? Brides use it for wedding day inspiration. Bloggers use it as a platform to bring traffic to their blog and showcase their services. Etsy sellers and other makers can also use it as a platform to drive traffic. Every business should use Pinterest. Fact. Wondering why every business should use Pinterest? Read on…

Pinterest is basically a visual Google, a search engine. Content on Pinterest has a waaaaay longer shelf life than your average social media post as it could (in theory) be repinned again and again. It could live on FOREVER! The trouble with Pinterest is that, like other forms of social media, it literally eats up your time. You go on to search for one thing and before you know it you’ve lost an hour or two. That’s where a Pinterest Manager can come in – hello! I can save you time and effort when it comes to Pinterest.

Some fun Pinterest facts:

Pinterest has more than 442 million monthly active users (2020). That’s a lot of users! (source: Statista) It’s a trend that looks set to rise over the coming months/years.
77% of Pinterest users are female (source: Statista). According to Pinterest they’re the Deciders.

The way they live may vary, but they have one major thing in common: They’re the Deciders.

They are women age 25-54 and they make the majority of purchase decisions in US households. They’re responsible for 80% of household buying, and they control more than 50% of the wealth in the US.

Pinterest reaches 83% of all women 25-54 in the US, Deciders as we call them. That’s more than Instagram, Snap and Twitter. ~ Pinterest

78% of these Deciders say that content from brands helps them bring their ideas to life.
61% of UK Pinners find that Pinterest has an influence on them when they are browsing for products (Nielsen Path to Purchase Research 2019/2020, UK).

All in all, Pinterest is a great platform for your business.

I can help put together pins which will act as “breadcrumbs”, leading your clients back to your site and showcasing your business. If you have a blog, I can create pins to bring readers to your site. I have a number of packages available depending on your business needs.