How To Use Pinterest to Grow Your Email List

January 17, 2021 Pinterest Tips

Wondering how to use Pinterest to grow your email list? Read on to find out.

This post was updated on 1 February 2024.

People who use Pinterest are planners. They’re often in the research phase of planning an event so come to Pinterest for inspiration and to research. They’re also what we could call cold leads – these pinners have no idea who or what you are or sell! Often they’re not interested in the brand itself, just what they can gain out of it. Yup, we pinners are basically selfish! This isn’t as bad as it sounds though. Because these users are in the really early stages of planning out their project, they’ll often save ideas to their boards to return to later so you can use Pinterest to grow your email list!

A good way to get people to sign up to your mailing list is a freebie of some kind. Decide what your lead magnet will be to these users – make it amazing. Perhaps you’ll have something like a checklist or free planner download? Perhaps it’s a free guide to something useful for them e.g. a wedding planning timeline or a guide to wedding cake sizes? Whatever works for you and your business but it needs to be of value to the user so they’ll part with their email address.

A lot of people like to create a landing page on platforms such as Convertkit or Mailchimp. My top tip is to create a landing page on your own website. If it’s on your own website, Pinterest will be able to send traffic to it as it will be on your claimed URL. Third party sites don’t get the Pinterest respect that your own domain will do, and you’ll get significantly higher traffic if you create a landing page on your own website. Also, you benefit from the traffic coming to your site and you can see all the analytics. Why give some other webpage the traffic?! Use this landing page to tell them all about your offer. Pinners are researching, so help them out and tell them why they should sign up to your email list. Make sure you make it super easy for them to sign up and include some great Calls to Action.

Create eye catching, alluring pins. These are the breadcrumbs that will lure people to your landing page. Include keywords specific to your niche and freebie. Put yourself in the shoes of your ideal client – how would they search for you? Pin these pins to the most relevant boards. Maybe even have a board dedicated to your freebies, so users can search for them and find them easily.

Once you have them signed up, be sure to nurture them! Send useful, engaging emails to them and give value before you try and sell to them.

One more piece of advice – be aware that Pinterest is a slow burn. Pins can take time to gain traction, so be sure to plan ahead! Pinterest is not so good for time sensitive offers – you have no way of knowing how long it will take a pin to take off, and how long it will keep circulating on Pinterest.

Hopefully this post has shown you why you need to use Pinterest to grow your email list! If pin creation and scheduling sounds like too much of a faff for you, get in touch! It’s what I do 🙂